The use of high quality seed is one of the current strategies to increase seed and food security in the highlands of Ecuador. Unfortunately, poor information about farmers’ demand of high quality seed limits the implementation of this strategy. For this reason, this study aimed to investigate the characteristics of the demand of high quality seed in the country. To do this, 150 potato producers were surveyed using the rapid market assessment in five Ecuadorian provinces: Cañar, Carchi, Chimborazo, Cotopaxi, and Tungurahua (data in “survey_answers1” and “survey_answers2” sheet). Also, 13 interviews were carried out with experts that are involved in the seed value chain (data in the sheets referring to interviews and in the report associated to this study).